Everyone knows this one. You should research the company you're going to for an interview - what it does, what are their goals, who their main competitors are etc.
Sometimes, however, you have a luxury of skipping this step. If a company is so huge or well-known that literally EVERYONE knows it, I think it's pretty safe to skip it.
I was at such company last week, maybe for the first time in my life. No, they didn't ask me 'so, what do you know about us?' :)
by Evgeny. Also posted on my website
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